Nat Geo’s Museum of Exploration / The campaign you could only imagine
Every great exploration begins with the same tool: imagination.
So, for the launch of the Museum of Exploration, instead of showing it, we invited people to imagine it. To use their minds as the medium.
Alongside National Geographic's scientists, we uncovered over 100 intriguing facts tailored to each media space, from Metro stations and bus wraps to airports,
train stations, print ads and so on, turning Washington, D.C., into a teaser for the museum experience.
