Nat Geo’s Museum of Exploration / The campaign you could only imagine
Every great exploration begins with the same tool: imagination.
So, for the launch of the Museum of Exploration, instead of showing it, we invited people to imagine it. To use their minds as the medium.
Together with National Geographic's scientists, we developed over 100 intriguing facts across Metro stations, bus wraps, airports, train stations, print ads,
and 15-second films, turning Washington, D.C. into a teaser for the museum experience.
